I’m going to let you in on a secret in the legend of Z&B: Chef Kevin Archer, the creative mind behind Zelda & Bramble Superlative Seasonings, didn’t used to like popcorn. He thought it was okay, perhaps, but nothing to seek out.
Then one day, when Z&B was just a twinkle in Kevin’s eye, we decided to give seasoned popcorn gift sets for the holidays. Kevin knew it was only responsible to try the gifts out first rather than accidentally subjecting our loved ones to something terrible. So he dutifully made popcorn and arranged it in piles on a baking tray, then added a different spice blend to each one. He tried the Curry popcorn, the Blackened popcorn, the Memphis popcorn…and before he knew it, he was shoveling handfuls of popcorn into his mouth a la Cookie Monster.
“What is going on?” thought Kevin. “Who am I?” As he licked the remaining spices off his fingers and waited for the kitchen to stop spinning, he realized that the powerful flavors of his spice blends—powerful enough to send this skeptic into a popcorn frenzy--must be harnessed for good. Thus Z&B was born.
To this day, popcorn is an integral part of Z&B’s rigorous testing process. Before any blends get the stamp of approval and make their way to the public, Kevin and I put them to the popcorn test. Popcorn makes a perfect canvas for most spice blends, with its salt, oil, and heat kicking the flavors into high gear. Curried Popcorn, Thai Yellow Curry Popcorn, Chili Popcorn, Umami Popcorn, Chesapeake Popcorn, and even Green Zing! Popcorn and Jerk Popcorn have all passed the test with flying colors. But we remain diligent and test again and again and again just in case!
Don’t take my word for it, though; conduct your own popcorn tests and tell us what you think! Here’s our scientific process:
Which Z&B blend is your favorite on popcorn? Let us know how your experiments turn out!
P.S. We find that chunkier blends such as Smoked Rosemary & Peppercorn, Dukkah, and Bagel Shakes! tend to fall to the bottom of the bowl rather than sticking to the popcorn, but stay tuned for the next blog, where we use those blends in one of our other go-to snacks!